Overview
With a successful ongoing working relationship with Lithuanian public address manufacturer AMC we were approached by the owner who asked if we would work our magic on another of his Pro Audio company’s which was in need of an overhaul. Audiotonas is an audiovisual product distributor & integrator offering products and solutions, dedicated to audio visual technology in business, the entertainment industry and stage machinery, voice alarm and public address systems, technology for conferences and communications.
Task
When assessing what was in place, our initial concerns were of an oversized icon eclipsing the company name. Reviewing the existing logo in a working environment such as the current Audiotonas website our first impression was that the size ratio of icon compared to company name was unbalanced to the point where it is not immediately obvious who the website belongs to, with the ‘Audiotonas’ wording taking a back seat to the icon. Also the company name was smaller than the navigational menu text. Another point raised by our team was; what does the icon represent ? and what, if any was the relevance to the company & it’s industry sector? Other than the icon comprising of the company initials ‘A’ & ‘’T’ there is no obvious secondary relevance i.e. could also be viewed as an Audio based element. The clients response was that the graphic was originally created as abstract art.
